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Summary
The Problem: Many people enjoy going out with freinds and family but don't want to break the bank. Happy hour is a popular way people can enjoy socilaizing and save money on drinks and appetizers. However, many peolpe have difficulties locating a happy hour near them and one that fits their preferences.

Our Solution: Create an app to allow users to find happy hour deals nearby using filters such as happy hour times, types of food, prices, etc. Users will be able to share locations and times as well as call driving services such as Uber and Lyft.

Role: UX Researcher, UI Designer
Tools: Sketch, Adobe XD, InVision, Miro, and Google Drive
Time: 3 weeks

Presentation
Research Data
Our research showed users enjoyed going out with others, but would prefer to find places that matched their preferences. Users with dietary restrictions, those who work late, and people saving money are all looking to get out and socialize but have their obstacles to overcome.
User Persona
Tom Smith
Tom's family background has always emphasized the importance of building and keeping strong relationships, which is why socializing frequentlyis one of his top priorities. Good food also holds a spot in Tom's top priority list. While Tom may not post a ton on social media, constantly keeping up with his friends' posts and utilizes social media to help him find new experiences to enjoy with his closest pals.

Wants & Needs
  • Make memories with his close-knit group of friends
  • Stay within budget
  • Find deals at restaurants and bars he can go with friends
Pain Points
  • Restaurants are not transparent about happy hours and prices
  • Not good at Google hunting to find great places
Competitor Analysis
After researching our competitors, we found users still wanted...

  • Filters to be applied after the initial search
  • Ability to search from a map or a list
  • Expanded locations to smaller cities
  • Map automatically researches when the location is moved
  • Show busy times
User Flow
  • Users can save their favorite spots and share them with others
  • The more users visit locations by using our app, the more poitns they receive and can put towards rewards
Paper Wireframes

Lo-Fidelity Wireframes

Usability Tests & Iterations
  • Bring the favorites page out of the hamburger menu
  • Shrink the logo
  • Combine search and filter together
  • Shrink hamburger menu icon
  • Provide option to view search results on a map
  • Added a time chart to visually display the busiest times at a restaurant each day
  • Incorporated Uber and Lyft to call a ride to the restaurant address
Hi-Fidelity V1

Hi-Fidelity V2


Opportunities & Future Thinking
  • Offer exclusive deals to users from restaurants in their area
  • Offer marketing opportunities for restaurants to advertise to users on the app
  • Give discounts on Uber/Lyft rides for those who continually use the app
  • Add a premium plan for users to earn more points and more discount offers